THE COMMERCIALISATION JOURNEY – USING WHAT YOU KNOW TO CREATE A SUCCESSFUL BUSINESS OR STARTUP

8:45-9:15am Registration & Networking
9:15am Anthony O’Mara, Chairman, OFFSITE
9:30am Keynote Address
Colm O’Regan, Comedian & @IrishMammies
Creating a Business through Technology: Using what you know + new media
10:00-11:25 Using Technology to Grow your Business: here’s how!
Aoife Rigney, “Cracking the Social Media Nut for your business” (10-10:20)
Joanne Casey, GlowMetrics “Get to Grips with Google: Adwords” (10:20 – 10:40)
Marie Moynihan, Marketing Manager at Newsweaver “The power of email marketing” (10:40 – 11:00)
Prof. John Morrison from UCC “Embracing the Cloud” (11:00-11:10)
Interactive panel Q&A (11.10-11.25)
11:25-12.00 Coffee Break
12:00-13:20pm Commercialisation Journey: Entrepreneurs Share their Stories
Fabien Peyaud, Herdwatch.ie (agribusiness to tech startup) (12.20-12.40)
Julia Lynes, EazyCity (making your model work internationally) (12.40-13.00)
Alex Musgrave, Dog Day Media (creating viral content) (13.00-13.20)
Interactive panel Q&A (13.20-13.35)
1:35-2:00pm Open Floor with Chair
2:00pm Close & Lunch / Networking

Speakers

Colm O’Regan,comedian, bestselling author and broadcaster, from the small Co. Cork village of Dripsey, Colm O’Regan has stood up and made people laugh all over the world.
Colm’s debut book Isn’t It Well For Ye The Book Of Irish Mammies is already a bestseller and was nominated for an Irish book award. It’s warm and funny observations are a hit with people of every gender, age and background (Available here at Amazon). It sprang from the equally successful @irishmammies twitter account which Colm authors. Set up in early 2012, the account has more than 76000 followers making it one of the top 40 accounts in Ireland.
Colm has a long and growing list of TV and Radio writing and performing credits.
Aoife Rigney is a digital marketing and social media strategist, advisor, trainer and event speaker. She is a regular blogger and was shortlisted for the Blog Awards Ireland 2013 for Best Blog of an SME.
Aoife loves her work – it’s her passion! From training one to one or a large group, advising a business on their digital strategy or speaking to a room of people – she simply loves it!
Joanne Casey has over 9 years’ experience working on digital marketing campaigns, specialising in search strategy, conversion optimisation, econometric modelling, web analytics and usability. She has executed and managed many large scale campaigns across the UK and Ireland for a number of clients including TV3, Trader Media Group, Betfair, Tourism & Discover Ireland, O2, Vodafone, P&G, Siemens, Sage, uSwitch, Electric Ireland and Kraft.
Joanne is also an experienced trainer having developed many customised corporate training schemes and regularly speaks at digital and analytics events across Ireland and the UK. She has a particular interest in ensuring clients get the best return on investment from offline and online campaigns and is currently in the process of building analytics software to integrate, evaluate and optimise marketing performance.
Marie Moynihan a seasoned IT marketing professional, I currently head up the marketing team at Newsweaver, an award-winning international communications software provider, with a client roster that includes global leaders like Barclays, Rolls Royce and Vodafone.
Fabien Peyaud, co-founder and designer of Herdwatch, mobile herd manager for Beef and Dairy cattle farmers on smartphones, tablets and computers (www.herdwatch.ie).
Julia Lynes born and raised in Cork, she is a graduate in European Studies (Politics and Languages) from University College Cork. She also has a Diploma in Public Relations and Marketing from the Irish Academy of Public Relations.
“Enrico and I met in 2001 and in 2004 we decided to set up EazyCork (our first branch) together. Our agency has grown from strength to strength simply because we love what we do so we work very hard at it. I love my country and I am very happy to be able to have to opportunity to live and work here.”